The ‘Saero’ Soju, launched in September 2022, embodies a fresh and innovative design, inspired by the gentle curves of traditional Korean pottery. It brings forth a refreshing and smooth taste as a ‘zero sugar’ soju. In just 7 months since its release, Saero achieved a remarkable milestone of selling over 100 million bottles in April this year in Korea.Unlike conventional soju, Saero is a sugar-free spirit, preserving the authentic taste of soju by using the distilled method to ensure a crisp and smooth finish.
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